Search Engine Optimization (SEO) is the foundation of your entire online marketing program. SEO is the most powerful and effective way to get your company found on the web. This increased web presence attracts new customers which grows your business. Our SEO services are designed to place your business in the right place, in front of the right person; your next new customer.
Here is a list of what;s included with our organic SEO services:
We create a baseline competitive analysis that outlines how your site can benefit from our SEO services. Our competitor research is extremely thorough. We strive to completely understand your business so we can have all the information needed to eliminate all competition. Our job is to exceed each and every competitor’s online efforts. We will show you where and how to boost your website’s traffic volume and connect with buyers.
We will examine your website to identify technical errors that hinder your performance, and find opportunities to improve. Google’s more recent algorithm updates such as Panda, and Penguin, have been affecting websites all across the world. We have the solution. Our detected experts will work around the clock until your site’s user experience and static elements are exceeding all expectations. We offer a diagnostic test for your website that includes checks for broken links, canonical issues, page speed, site architecture, URL names, images and/or multimedia elements, well organized sitemaps and many other technical ranking factors.
Precise keyword selection is required for successful SEO. It’s also critical to your business’s success. Choosing the right keywords will determine how your website is ranked. The keywords you rank for determine the quantity and quality of visitors that find your website. We take keyword research to a whole new level by exploring and discovering the best keywords for traffic, conversions, and growth. Our criteria for keyword selection follows our 3 R’s:
- Relevant – keywords will be specifically relevant to your business, product, or service.
- Reachable – keywords will be realistic targets, selected for fastest ROI
- ROI – keywords will increase revenue, leads, sales, subscribers..
We work with you directly to create a complete keyword list and strategy.
The content on your website must be created around the proper keywords associated with your company’s products and services. You need unique, exclusive content on your pages with frequent updates to provide new information and freshness. Due to Google’s Panda Update, the crawlers are now able to determine your site’s overall subject authority based on your content. That’s why your website needs a complete content development strategy. We will create industry focussed content themes for you to increase rankings for your best keywords, and drive traffic from hundreds of search points.
After careful relevant keyword selection for every page on your site, we construct search engine friendly HTML code that search engine crawlers read and assess to determine the ranking of your site for every search result. Onsite optimization includes all meta content (title tags, alt tags, alt texts and descriptions) that guide crawlers around your site while determining your site’s value.
Offsite promotion and optimization of your website increases the popularity, value and relevancy of your site and gets you ranked higher in search engines. Offsite promotion gets the search engine crawlers’ attention and brings them to your site as much as possible.
Advanced Link Building Strategy
Domain authority, or “TrustRank” is a sophisticated metric that is often very difficult to improve. One of the biggest challenges website owners have is increasing the domain authority of their websites. Google, Yahoo, and Bing make it very difficult, requiring a variety of link building sources from highly trusted domains before they assign any sort of trust to a website. We have developed a very effective, white hat link building strategy that leverages trusted sources to gain the website authority that you need.
SEO Tracking, Consulting and Reporting
National Analytics, our tracking platform, is one of the most powerful SEO management tools available. We use it to systematically track, implement and deliver meaningful ROI. Finally, we provide you with a project management team full of SEO experts who are focused on your ongoing optimization. Our ongoing consulting is data driven. Every day, we are reviewing and analyzing your website for progress and ranking improvements. We keep a close watch on the most important details, ensuring prompt and proactive actions the move you forward faster. Our reporting includes many things like:
- Implementation Reporting
- Initiative Summaries
- Ranking Reports
- Press Release Publications
- Competitive Analysis
- Link Analysis
- Link Building Reports
- Keyword Density Analysis
- Keyword Research
- On-Page Optimization
- Code Changes
- Design Changes
- Access to Content
- Account Management
- Campaign Optimization Tools
- Strategic Reviews and Assessments
- much more..
We are extremely thorough, documenting in detail every step and action we take. Every move forward is calculated, executed, and measured. We can include any additional customized reporting you need.
Contact us today to learn more about our unsurpassed search engine optimization programs. We look forward to helping you acheive your goals.